7 Tips for a Successful Giveaway – Part II

Part I provided 5 tips for launching a successful giveaway. This part will continue discussing the remaining tips and present 3 tools that help in campaign launching, so keep reading.

7 Tips for a Successful Giveaway

6. Promote Your Campaign

Next, promote your campaign to make it public. There are several approaches to campaign promotion. However, here are some effective options you can try below:

Social Media

This is one of the simplest ways to spread the word. Launch your campaign on any social media platform where you have followers and encourage them to tag friends in the comments.

Newsletter

If you have an email list, you can leverage it to announce your campaign. Create an engaging email newsletter with a call to action and a link to the landing page or the campaign's active social media pages.

Paid Ads

While running ads for a giveaway might seem excessive, doing so allows you to effectively target your ideal audience.

Collaborate with Influencers

Partner with influencers in your industry to help promote your campaign. Look for accounts with a similar target audience or one you want to reach, and offer them an incentive to share your campaign.

Your Website

Use your website as a promotional tool. You can create a banner or pop-up to highlight the campaign, and adding a link in the footer is also beneficial.

7. Announce the Winner and Future Plans 

After concluding the giveaway, it’s time to reveal the winners. Try to end the campaign on the announced date. Extending the deadline is not advisable, even if participant numbers fall short of expectations. 

Therefore, set a realistic deadline from the start and promote the campaign effectively to maximize entries. There are two ways to announce the winners once the campaign is over.  

You can announce winners either privately or publicly. Public announcements enhance credibility and build trust among participants. Since this is a giveaway rather than a contest, winners can be chosen randomly. Google offers a free random winner selection tool that you can use.

Just search for a random number generator, input the minimum and maximum values, and hit generate.

After determining the winners, send them a direct message detailing how they can claim their prizes. Additionally, consider creating a social media post announcing the winners and tagging them to make them feel special. This post could significantly boost engagement.

Top 3 Tools for Giveaway Campaigns

If you're questioning the need for a tool in your giveaways when you can manage them manually, let us highlight some benefits of using a dedicated tool.

The right tool facilitates creating giveaways that can enhance brand awareness, increase traffic, attract potential clients, boost social media engagement, and grow your email list.

Additionally, it saves you significant time and effort by automating various manual tasks associated with the campaign. Here are the top 3 tools for giveaway campaigns.

1. SweepWidget

This powerful tool is designed for social media contests, allowing you to launch widespread giveaways, social media contests, leaderboard competitions, instant coupon campaigns, and newsletter growth contests. 

SweepWidget allows you to easily run contests directly on your website or use a free hosted landing page. Also, you can manage all entries by randomly/manually selecting winners, excluding/deleting entries, and exporting all users/entries to a CSV file. 

Key Features

• Integrates with over 30 social media platforms with more than 90 entry methods.
• Supports giveaway and referral campaigns.
• Facilitates leaderboard contests.
• Provides instant coupons/prizes.
• More than 25 API integrations and over 20 CRM integrations.
• Supports multiple languages (103).

2. Rafflecopter 

This tool simplifies launching and managing giveaways for any brand on any website in under 3 minutes. Just copy and paste the provided code to specify where you want to display the tool. 

Key Features

• Easy code integration into your blog or website.
• Launch giveaways in multiple languages.
• Allow participants to invite their friends to join.
• Export participant data to Excel or manage it interactively on-site.
• Easily build your email list through automatic integration with other tools like MailChimp.

3. ShortStack 

This is a powerful tool for managing Facebook giveaways, Instagram and X hashtag contests, and social media contests. Additionally, it offers over 100 templates and 30 themes to help create your giveaway, along with a drag-and-drop feature and custom URL options to match your brand. 

Key Features

• Comprehensive campaign dashboard.
• Autoresponders, follow-up emails, and scheduled emails.
• Powerful landing page builder.
• Easily aggregate user-generated content.
• Embeddable contests.
• Campaign pop-ups.
• Promote hashtags on Instagram and X.

In Conclusion

Giveaways are a guaranteed way to reach a professional outreach. Being strategic is essential to developing a successful giveaway. Therefore, consider creating a campaign that includes: 

• The giveaway’s goal.
• Announcing the prize before or after the campaign to motivate participation.
• Clearly outlining the rules that qualify people to participate.
• Creating specific hashtags for participants to use when sharing or reposting from their social media accounts.
• Selecting the platform for launching the campaign, whether on personal social media accounts or your website.
• Developing a promotional plan. Your campaign success depends on how well you can promote it to your target audience.
• Finally, announce the winners once the campaign concludes and guide them on how to claim their prizes.

This is how you can effectively plan, launch, and complete an online giveaway campaign.