The Best Time to Send 9 Types of Promotional Emails - Part 1

Simple details such as the time of sending promotional content to your mailing list subscribers can impact the results of your email marketing campaigns. Therefore, it is important to identify the times when your emails are most read because they affect other metrics like click-through rates, opens, and follow-through rates within your email.

Performance metrics help you validate your email marketing strategy and evaluate its effectiveness in achieving the desired results. Here comes the question: "How do you choose an appropriate timing that ensures the target audience interacts with the content of the email message and prompts them to click on the "CTA" button?

You can choose an appropriate timing that ensures the target audience or community interacts with the content of the email message based on a set of factors that include the type of email message, the purpose of sending it, the time zone of the target audience, and the behaviors of users online.

The ideal time for sending marketing content via email

People receive a large number of messages they don’t open or review their content, as the inbox of about two-thirds of people around the world contains a large number of unread emails.

The likelihood of opening and reading an email message increases when it is at the top of the inbox. Here, the importance of sending timing emerges. Here are 3 factors that you should take into account while preparing email marketing campaigns:

• The schedule for sending promotional content via email depends on the characteristics of the sector in which you work.
• Tuesdays and Wednesdays are suitable for sending promotional content in the business-to-consumer and business-to-business business models.
• Sunday is the least effective day of the week for B2B promotional campaigns.

The importance of email promotional time

The success rate of a marketing campaign depends on the time of sending promotional content via email because the right time helps increase the chances of messages being opened and read and subscribers to your mailing list interacting with them. Here are 4 reasons why timing is important in sending promotional content via email:

1. Increase inbox open rates

Emails are more likely to be opened when you schedule your campaign based on the activity of your mailing list subscribers.

2. Increase click-through rates

Email click-through rates increase during peak subscriber engagement times.

3. Increase competitiveness

Your audience appreciates your attention when you send them the right content at the right time, giving you an edge over your competitors and increasing audience interest in your services.

4. Increase reach

 Your audience appreciates the effort you put in when you send them content when they are ready to learn more about your services. This method also increases referrals, reach, and engagement.

The right time to send email newsletters

The right time depends on the type of email, with event invitations sent a few weeks in advance, surveys when needed to collect feedback and reminders to a potential client about the products they have selected in the store a few hours after shopping.

Here are the best times to send 9 types of promotional emails:

1. Newsletters

Here are 3 factors to consider when sending newsletters to your mailing list subscribers:

• People prefer to receive newsletters during the day or late in the evening so they can read them before going to bed.
• Email open rates are lowest on Saturdays and Thursdays.
• Open and response rates are highest on Fridays, Mondays, and Wednesdays between 3 and 7 in the early morning or late afternoon.

Therefore, it is preferable to send newsletters on Fridays, Mondays, and Wednesdays based on the results of previously tested marketing campaigns and digital marketing practices.

However, if you send your newsletter on Monday, the recipient will not open the message for a few days. You can overcome this problem by sending the newsletter between 10:30-11:30 pm, or between 3:00-6:00 am early in the morning.

Marketing experiments show that the ideal and precise timing for sending newsletters is between 3:30 and 5:00 a.m. on Friday.

Emails published during this time period achieve an open rate of approximately 25%, which is considered a good rate for email marketing campaigns.

It is preferable to avoid sending the weekly newsletter between 9:00 and 11:00 p.m. on Saturday, as the open rate drops to less than 20% at this time.

The previous advice should be reconsidered if the characteristics of the target group are as follows:

• The age group is under 25 years old.
• The target group spends a lot of time on mobile devices.
• The target group is distributed across several time zones.

Most people working in the entertainment sector check their inboxes on Friday evenings.

Conclusion

• The appropriate days to send newsletters: Monday, Friday, and Wednesday.
• The appropriate times to send: 3:00-7:00 a.m., 6:00-11:30 p.m.

2. Mass emails

It is advisable to determine the time during which the email opening rate is highest by monitoring user behavior and preparing the list according to their online activity.

It is generally recommended to send or schedule mass emails between Friday and Monday, the times when the email opening rate is highest. Here are some useful ideas for the appropriate times to send bulk emails:

It is preferable to send mass emails from 10 am until noon, as people need to take a mid-afternoon break and check their emails.

This period can extend until 4 pm, but the open rates start to decrease after 6 pm.

Does this mean that you cannot send advertising materials and details of upcoming events during the rest of the day? No, that is not true. You can send it the rest of the time if you are sure that the subscriber will open the message and follow the links within it, and it is preferable to use A/B tests to understand the behavior of the target customers.

Conclusion

• Suitable days: Friday to Monday.
• Suitable times: 10 am- noon, 2-6 pm.

3. Promotional emails

Brands typically send promotional content via email at a time and mechanism that suits them, but it is advisable to schedule promotional emails at times when the open rate and follow-through rates in the email are high in order to improve the value of “Key Performance Indicators” (KPIs).

Promotional emails are unwanted, so you should choose a time when the recipient is ready to open them and read them automatically and instinctively. Based on the above, it is preferable to send promotional content during mobile hours so that the potential customer opens it immediately upon receiving it and before it is added to the unread list.

The best time to send promotional content is on Friday at 11 am, as this time ensures maximum engagement from subscribers to your mailing list. Here are 4 tips to ensure the success of promotional emails:

• Try sending promotional content at several different time periods to compare results and determine the right time for your target audience.
• Analyze your open, click, and engagement data to determine the ideal time.
• Change the times you send your messages for holidays and special occasions.
• Personalize your content, offers, and subject lines to maximize engagement.

Conclusion

• Good days: Friday.
• Good time: 11 a.m.

Finally

The timing of your email affects the chances of it being opened and engaging with the content within it. The first part of this article provided detailed information on the best times to send 3 types of promotional emails. Follow us in the second part.